IGK BLONDE POP Purple Toning Shampoo 33.8oz

Keep your blonde bright and brass-free at home with this purple toning shampoo that neutralizes unwanted yellow and brassy tones while maintaining natural shine and vibrancy. Its moisture-rich formula also helps protect your hair from environmental damage and reduce breakage. Apply to wet hair, lather, and rinse thoroughly, then pair it with the matching Blonde Pop Purple Toning Conditioner for best results.